About BNM

Every Moment A Coach Spends With A Client Should Be Focused On Making Them Better

If you’ve ever walked into a fitness facility you know how easy it is to feel lost, overwhelmed or intimidated, especially if you’re new to fitness or feel out of shape. 

Many of our clients come to us because they are frustrated with their current training regiem, they are tired of busting their asses with little or no results because of ineffective group fitness workouts that lack the guidance to achieve the results they want.

"Coaching Isn't Something You Do To Someone, It's Something You Do With Them"

The BNM Lean & Strong program builds muscle to get you strong and lean by following the principles of adaptation, progressive overload, volume, intensity and frequency. You can't argue with science.

The BNM Lean & Strong program is designed to achieve specific outcomes for our members, to get the women Lean and Toned, and the guys Powerful and Strong. We are the only fitness centre on the Coffs Coast to offer specific Strength and Conditioning programs matched with a Nutrition program to build amazing bodies.

"Focus On Being Great. Be The Greatest At What You Do"

The Brand New Me method consistently delivers results in body composition and performance to our members by incorporating a research proven strength training program, nutrition, recovery and targeted conditioning training. There is nothing random about the BNM Lean and Strong program.

Brand New Me are the specialists in delivering weight training and nutrition programs for body re-composition, there is nothing as effective as a solid weights program matched with athletic eating. 

"The Best Way For A Coach To Become Stronger Is To Lift Someone Else Up"

Our highly experienced coaches have delivered over 20,000 training sessions so we know what really works, and you are in safe hands.

If you want to feel secure in a non-judgemental, supportive environment following a no BS research based program that is simple and guarantees results then we have the solution for you.

The BNM Method

The Brand New Me Method

"For us it's Personal. We want you to get Results, and we guarantee it"

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Our Trainers

Our specialist coaches have undergone training with some of the world's leading coaches, nutritionists and PhD's to provide you with the best evidence based program possible.  Our focus is on helping you become a superstar, to be the healthiest possible version of you. We don't focus on weight, we focus on optimal performance, vitality and health because we believe being a healthy weight is a consequence of having a healthy body.

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Our Programs

Our face to face and online programs focus on improving body composition, strength and ultimately your health using the four pillars of success, Exercise, Nutrition, Mindset and Accountability. Our solutions combine effective resistance training to build muscle and change body shape, conditioning sessions to improve cardiovascular fitness and our world leading habits based nutrition program to educate you about a sustainable lifestyle and change your life forever!


We Encourage

We encourage you every step of the way to provide you with a structure that is both realistic and effective that won't consume your life.  In our safe and capable hands, we will ensure that you reach your goals in an enjoyable, non-intimidating environment. So if you want to look and feel great without food deprivation, 'dieting', or putting your body through endless strenuous ineffective cardio based workouts contact us to see if we can help with your transformation.

Meet Our Awesome Team

We believe in inspiring people to live lives filled with purpose people, we believe in thinking differently.
The believe in challenging the status quo by making what we do effective, simple to follow and fun!

Philip Atkinson
Phil founded Brand New Me over 10 years ago after undergoing his own transformation losing over 30kg and discovering a passion for helping people get healthier and fitter. With a strong commitment to the benefits of strength training and simple nutrition Phil has helped thousands of people lead healthier lives. "If I change one person that has ripple effect for whole families living an active, healthy lifestyle." Phil is a highly qualified coach holding many high level certifications as a Nutritionist, ASCA Strength &Conditioning Coach, Personal Trainer as well as Dan Garner Nutrition and Training mentorships. As a 2nd degree black belt in Karate and having taught Karate for over 10 years Philip understands how to bring out the best in clients.
Velia Hughes
Vee's passion lies in helping people discover what they are really capable of and bringing out the best in our clients. Vee is a strong believer in the benefits of a well designed strength and conditioning program for body composition, movement, strength and optimal health. As a mum of two she understands the demands of family whilst maintaining a healthy lifestyle. "I really want to make an impact. Coaching is my passion, by coaching people it allows me to make some amazing connections and influence people to leave a lasting positive effect on them and the people around them. I want to show the people around me, how being physically strong and internally healthy can help you to actually LIVE not just exist." Vee is a qualified Personal Trainer and PN Exercise Nutritionist.
Karlee Landrigan
Karlee brings a lot of life skills to the BNM team having undergone her own transformation from overweight "stuck in a rut" mum of three to Personal Trainer, PN Exercise Nutritionist and Strongman Coach. Karlee understands that lasting change is based on creating new habits by making small daily changes, having a powerful reason to change, a good coach and surrounding yourself with a supportive team. The importance of women incorporating lifting weights into their training for not just transformations but improving self confidence, bone density, hormonal balance and many other physical and mental health benefits is something Karlee is passionate about. Karlee loves helping men and women realise their full potential.
Kate Atkinson
Being diagnosed as Coeliac in her teens Kate has always had an interest in nutrition and how it affects a person's overall health. Kate recently graduated Mac Nutrition Uni the world's leading evidence based Online Nutrition learning program studying under the founder Martin MacDonald. There can be many factors such as PCOS that can affect a woman's weight loss efforts and it's understanding how this all relates that is important to helping clients on their journey. The diet industry is full of fads and myths designed to confuse people into buying some magic supplement. Good nutrition can be simple and when you understand how simple it can be it's sustainable.