Welcome to Coffs Harbour's Best Health & Fitness Studio

We Transform People's Bodies and Minds

No gimmicks, excessive cardio or restrictive diets!

BNM was created because I was asked by several of my karate students mums if I would run some boxing classes as they didn't like gyms and wanted to be fitter and lose some weight. Fast forward 12 years and we still attract the non gym person wanting to look and feel better about themselves.

Most of our members are here because they feel lost and intimidated by gyms, they didn't want to ask for help or hit the weights room so I created a centre built on acceptance where men and women would feel comfortable lifting weights in a supportive community based environment. The vast majority of our members had never touched a barbell in their lives.

At BNM we pride ourselves on providing our clients personalised holistic health solutions around strength training, nutrition and recovery for optimal performance regardless of age or ability in a safe non judgemental environment.

Brand New Me is a private purpose built studio providing supervised strength and conditioning training where the focus is on improving our clients long term health not just short term weight loss.

We care, our coaches take the time to get to know you and your goals and how best to achieve those goals.

Why not try our 28 Day Kickstart? Everything you need to get you started on your health & fitness journey just click the button below.

Who Is Brand New Me?

We are unlike any gym or training facility you have been to before. Brand New Me is a health and fitness studio in Coffs Harbour that focuses on how you feel and perform over how you look. We match evidence based exercise programming with nutrition catered for you, no fads or crash diets here! It's like 1 on 1 Personal Training but better, it's a community.


Judgement Free Environment

Focused on Health and Performance

Results Based Programs

A supportive community

Highly qualified coaches

Karlee deadlift
OH press

We Aren't Like Any Other Gym

We offer a holistic and lifestyle change for you to create long lasting change, a result you can be proud of.

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When you achieve your dreams so do we, our personal trainers are here for you every step of the way.


We've Been There

You're not alone in your fitness journey, we have all started from where you are today.



Join a group of people who are passionate about the same life changing experience you are looking for.

See What Services Brand New Me Offers

How It Works

  • 1. Discovery Consultation In Person: Find out what's been holding you back

  • 2. Work on you through exercise and nutrition guidance

  • 3. Continue to strive for greatness


Check out a few client testimonials and what they have to say about 
BRAND NEW ME Coffs Harbour personal training


Jamie walked into our community one Monday night for his first class, Metafit one of our toughest classes and gave it his all. Jamie weighed 93kg, was about to turn 50, was on medication for cholesterol, had zero flexibility, no energy, and struggled doing everyday tasks. Jamie now weighs 77kg, down 16kg!

Jamie Bertram


I have dropped two dress sizes and I am feeling more vibrant and energetic than I have in a long time. Also, at a regular check up with my GP I was informed that I could cease my blood pressure medication! Apparently, this was a really good day for him as he rarely gets to take people off their meds. He promptly told me I had Phil Atkinson to thank.


Maxine Townsend


Brand New Me has a great atmosphere. It is a place where anyone feels welcome and you instantly become part of a community of wonderful people and trainers that all strive to make you feel good and look great! Philip's knowledge in MP is highly extensive and he has helped me achieve amazing results without having to workout for hours upon hours.

Elly Weaver


As a new mum I was struggling to lose my baby weight and it was really affecting my self esteem. 11 weeks postpartum I met Phil and started training at Brand New Me. 9 weeks in and I had lost 9kgs, dropped 2 dress sizes, and was feeling so much better within myself and physically much stronger and leaner thanks to Phil's dedication in training me and guiding me with my nutrition. The program fitted so well around my baby and her routines, with classes on at lunch time 3 x (2 FIRE and 1 TRX) a week - baby napped in her pram while I worked out! Couldn't thank you enough Phil for everything 😊

Hannah Clark

Registrations & Partnerships

Have You Purchased The Wrong Bat?

I took up baseball 2 years ago and I absolutely love the game, but I almost quit in frustration. You see unbeknown to me the first bat I purchased was designed for power hitters, it was what is called a 243 turn bat meaning that it has a large barrel with a short taper from…

How To Prevent Alzheimer's + Dementia

The following is copied from an article by Coach Dan Garner and like Dan this topic is close to me with my mother in law passing away from this disease and my younger brother having been diagnosed at only 58 with Alzheimers. You can follow Dan at www.coachgarner.com Many scientific surveys have demonstrated that there…

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1/21 Industrial Drive Coffs Harbour


0414 232 830



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