About Us

Welcome to the Mid North Coast's Leading Personal Training Studio

Brand New Me offers an exceptional holistic training experience in our private studios at Coffs Harbour and Nambucca Heads.

If you’ve ever walked into a fitness facility you know how easy it is to feel overwhelmed or intimidated, especially if you’re new to fitness or feel out of shape.  

Brand New Me is a new type of facility specifically geared towards healthy weight loss (think the opposite of The Biggest Loser) for people wanting to change their body composition.

We are not a gym!  We do not have walls of mirrors and there are no boof heads on their phones taking selfies or posing making you feel uncomfortable.  We have an amazing community of supportive people who want you to succeed.

We give women a place to go where they can feel good about themselves.

Whether you are looking to fuel your self like a champion or are contemplating a weight loss journey, the foundation is the same. Do your best to make healthy choices, learn what portion size really means and eat low processed foods. If eating out is part of your lifestyle, add vegetables as fillers and add an extra protein if restaurant challenged.

If your goal is to:

  • lose weight
  • change body composition
  • have more energy
  • be more confident
  • be healthier
  • never diet again
  • feel better
  • look better
  • get fitter
  • keep up with the kids
  • not struggle with food
  • stop being sick
  • improve your moods
  • gain muscle and tone up

then you might want to contact us.

If you want to feel secure in a non judgemental, supportive environment following no BS research based programs that are simple and get results that are guaranteed then we have a solution for you.

If you are looking for a team and a community that supports and guides you to a healthier version whilst understanding that you are unique and it's ok to be you, we might just be a good fit.

"We want you to get Results, and we guarantee it"

We didn't get into fitness to just run group fitness classes, we do this to make a difference, to empower people to not just look better but feel better about themselves, to understand that it's ok to be human. We do this to change people's lives.

Our trainers

Our trainers have undergone training with some of the world's leading coaches, nutritionists and PhD's in the world to provide you with a holistic evidence based approach to being the best you can be.  Our focus is on helping you become a superstar, to be the best healthiest possible version of you. We don't focus on weight, we focus on health. Healthy weight is a consequence of being healthy.

Our programs

Our programs focus on improving health and body composition using the four pillars of success, Exercise, Nutrition, Mindset and Accountability. Our solutions combine resistance training to build muscle and change body shape, group exercise classes to improve cardiovascular fitness and our world leading habits based nutrition program to educate you about a sustainable lifestyle and change your life forever!

We encourage

We encourage you every step of the way to provide you with a training structure that is realistic and won't consume your life.  In our safe and capable hands, we will ensure that you reach your goals in an enjoyable, non-threatening, non-intimidating environment. So if you want to look and feel great without food deprivation, 'dieting', or putting your body through endless strenuous cardio based workouts drop in and see if you are the right person for our programs.

If what we do sounds like what you are looking for we would love to have a chat.

Book a free consultation and change your life forever.


Discuss your dreams.


Determine your goals.


Achieve your goals.

$95 Value

Meet the Team

We believe in helping people change their lives, we believe in thinking differently.
The way we challenge the status quo is by making what we do super effective, simple to follow and fun!

Philip Atkinson
Philip AtkinsonFounder & Head Trainer Coffsphilip@brandnewme.com.au
Owner and founder of Brand New Me. With a love of helping people achieve their best. With over 10 years teaching Karate and Fitness Phil now helps people transform their lives through fitness and nutrition. I bring a lot of life skills, martial arts determination, focus, and knowledge in exercise and nutrition.

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Emma Knights
Emma KnightsHead Trainer Nambucca Headsemma@brandnewme.com.au
Emma is a fun loving trainer who will bring out the best in you. She has an extensive knowledge of resistance training and adapting that for women. Emma loves empowering women to believe that they can do it and showing what they are capable of. Using our science based program, Emma will help you burn fat and look sensational!

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Tiffany Townsend
Tiffany TownsendTrainer/Coachtiffany@brandnewme.com.au
Tiff has had an amazing story to tell. She was that girl who had tried every diet, detox, online training program, weight watchers and some you have never heard of. Having lost almost 30kg she now wants to help lead the cause of change. Tiffany is an amazing trainer, able to fully understand a clients struggles whilst showing them how...

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We Get Results!


Coffs Harbour: 1/21 Industrial Dr,
Coffs Harbour, NSW 2450

Nambucca Heads: 10 Ken Howard Crs,
Nambucca Heads. NSW 2448

Contact Info

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: 02 6650 0062

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