About Us

Welcome to the Mid North Coast's Leading Holistic Personal Training Studio

We want you to succeed!

If you’ve ever walked into a fitness facility you know how easy it is to feel overwhelmed or intimidated, especially if you’re new to fitness or feel out of shape. There are so many opinions on weight loss and body composition it's mind boggling. 

Brand New Me is a new type of facility specifically geared towards healthy weight loss (think the opposite of The Biggest Loser) for people wanting to change their body composition (get toned and lose fat).

We have created a program that is designed to help you be stronger, fitter, healthier and happier.  The Brand New Me program is designed around the basic foundations of strength and conditioning and we are massive believers in training with purpose. We track members progress by consistently testing their performance markers.

We give women a place to go where they can feel good about themselves. No mirrors, no judgement, no egos, just a supportive community where the trainers and community want you to succeed.

We focus on human performance not a number on a scale, we firmly believe that working towards a performance standard and asking more of ourselves by knowing what you can really do your body and weight will follow.

We are not a gym!  Our aim is to get clients results, weight loss, performance, movement, strength and health not who has the biggest membership numbers.  We have an amazing community of supportive people who want you to succeed as well as the knowledge to have you looking amazing.

The Brand New Me program consistently delivers results in body composition and performance.

BNM are the specialists in weight training and nutrition for body re-composition, meaning not just weight loss but how to get toned whilst losing fat. Our programs combine good nutrition with a resistance training program that has consistently delivered our clients results for over 8 years without the fads. We focus on fat loss not weight loss.

If you want to feel secure in a non-judgemental, supportive environment following a no BS research based program that is simple and guarantees results then we have the solution for you.

"We want you to get Results, and we guarantee it"

stretching-exercises (3)

Our Trainers

As well as having gone through their own transformations our specialist coaches have undergone training with some of the world's leading coaches, nutritionists and PhD's to provide you with the best evidence based approach possible.  Our focus is on helping you become a superstar, to be the best healthiest possible version of you. We don't focus on weight, we focus on optimal health because healthy weight is a consequence of having a healthy body.

workout (3)

Our Programs

Our programs focus on improving health and body composition using the four pillars of success, Exercise, Nutrition, Mindset and Accountability. Our solutions combine resistance training to build muscle and change body shape, group exercise classes to improve cardiovascular fitness and our world leading habits based nutrition program to educate you about a sustainable lifestyle and change your life forever!


We Encourage

We encourage you every step of the way to provide you with a training structure that is realistic and won't consume your life.  In our safe and capable hands, we will ensure that you reach your goals in an enjoyable, non-threatening, non-intimidating environment. So if you want to look and feel great without food deprivation, 'dieting', or putting your body through endless strenuous cardio based workouts drop in and see if you are the right person for our programs.

Meet the Team

We believe in helping people change their lives, we believe in thinking differently.
The way we challenge the status quo is by making what we do super effective, simple to follow and fun!

Philip Atkinson
Philip founded Brand New Me 10 years ago after undergoing his own transformation losing over 30kg. With a passion for strength training and nutrition Philip has helped hundreds of people lead healthier lives. If I change one person that has ripple effects for whole families living a fun healthy lifestyle. As a 2nd degree black belt in Karate and having taught Karate for over 10 years Philip understands how to bring out the best in clients. A tradesman is only as good as the tools in his toolbox and at BNM have a very big toolbox to draw upon.
Emma Knights
Emma is a fun loving trainer who will bring out the best in you. She has an extensive knowledge of resistance training and adapting that for women and uses these skills to compete in physique competitions as well as helping clients. Emma loves empowering women and showing them what amazing things physically and mentally they are capable of. Having begun her own transformation as an overweight mum of 5 she understands the demands and aspirations of busy mums and the guilts when you go to training.
Dan Tempest
Dan qualified as a PT 8 years ago and in 2015 he undertook an internship with Under Armour in the US learning the finer points of strength & conditioning coaching from various NFL and NBA coaches. During his career as a PT Dan has worked at Coffs Coast Health Club, been a facilitator for the Australian Institute of Personal Trainers teaching dozens of PT’s their craft and recently as the manager of F45 Coffs Harbour. Dan brings the number of ASCA Strength Coaches at BNM to four, the largest of any fitness facility on the Coffs Coast and is indicative of where our primary training focus is. Strong people look better, perform better and feel better.
Tiffany Townsend
Tiff has an amazing story to tell. She was that girl who had tried every diet, detox, online training program, weight watchers and some you have never heard of. Having lost over 35kg she now wants to help lead the cause of change. Tiffany is an amazing fun loving trainer/coach who is able to empathise with a clients struggles whilst showing them how to balance healthier lives with family. On top of all this Tiff is a whizz in the kitchen often posting her creations in our community.
Vaughan Carder
Vaughan is one of the Coffs Coast's leading Strength & Conditioning Coaches whose passion is Strongman training and helping people be the strongest and most confident they can be. Anyone can be a trainer, but it takes a special kind of person to be a coach. A great coach creates connection, trust and is able to guide someone through a transformation journey. There is a lot more to getting results for people than just giving them a workout. With over 10 years experience helping hundreds of people get healthier, eat better, feel better about themselves, have a healthier relationship with themselves and transform their bodies. I coach clients to set and achieve their goals.
Kate Atkinson
Being diagnosed as Coeliac in her teens Kate has always had an interest in nutrition and how it affects a person's overall health. Kate recently graduated Mac Nutrition Uni the world's leading evidence based Online Nutrition learning program studying under the founder Martin MacDonald. There can be many factors such as PCOS that can affect a woman's weight loss efforts and it's understanding how this all relates that is important to helping clients on their journey. The diet industry is full of fads and myths designed to confuse people into buying some magic supplement. Good nutrition can be simple and when you understand how simple it can be it's sustainable.

Brand New Me - Personal Training Coffs Harbour