Holistic, Effective Fitness Training in Coffs Harbour

Find A Brand New You!

Our Vision is to help 100,000 people move better, perform better, be healthier and happier.

We all have different body shapes and sizes and because our focus is on improving performance instead of body weight, we get lasting results in weight loss and health.

There are no mirrors, no idiots and no judgement just an awesome supportive community and effective programs that consistently achieve results.

Our highly qualified coaches have delivered over 20,000 sessions that have helped thousands of people experience a more active lifestyle.

We are the ONLY health and fitness centre in Coffs Harbour that incorporates strength training, conditioning, nutrition, mindset, stress, sleep and recovery management. A holistic approach.

Who Is Brand New Me?

We are unlike any gym or training facility you have been to before. Brand New Me is a health and fitness studio in Coffs Harbour that focuses on how you feel and perform over how you look. We match evidence based exercise programming with nutrition catered for you, no fads or crash diets here! It's like 1 on 1 Personal Training but better, it's a community.


Judgement Free Environment

Focused on Health and Performance

Matching Strength, Performance, Recovery & Nutrition

A supportive community

Highly qualified coaches


We Aren’t Like Any Other Gym

We offer a holistic and lifestyle change for you to create long lasting change, a result you can be proud of.

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When you achieve your dreams so do we, our personal trainers are here for you every step of the way.


We’ve Been There

You’re not alone in your fitness journey, we have all started from where you are today.



Join a group of people who are passionate about the same life changing experience you are looking for.

See What Services Brand New Me Offers

How It Works

  • 1. Elite Consultation In Person: Find out what’s been holding you back

  • 2. Work on you through exercise and nutrition guidance

  • 3. Continue to strive for greatness

FREE Bonus Starter Pack

Helping you to achieve results is very important to us here at BNM.

When you join the Brand New Me Elite Program we know you are wanting to get the best results possible. We have taken care of the programming but nutrition is just as important so we want to give you a kick start in the right direction.

So to help get you get results even faster we have put together a FREE Starter pack of goodies valued at over $120 to help when you join our amazing Elite program.

  • 500g tub of Creatine

  • High protein Handbook - 30 Recipes

  • Tub Bsc Protein

  • BNM Shaker Bottle

  • Closed FB Group with training, nutrition and mindset tips.

  • Free Seminars on Training and Nutrition

  • Results based program

  • Support and Accountability

Bonus Starter Pack


Check out a few client testimonials and what they have to say about 
BRAND NEW ME Coffs Harbour personal training


Jamie walked into our community one Monday night for his first class, Metafit one of our toughest classes and gave it his all. Jamie weighed 93kg, was about to turn 50, was on medication for cholesterol, had zero flexibility, no energy, and struggled doing everyday tasks. Jamie now weighs 77kg, down 16kg!

Jamie Bertram


I have dropped two dress sizes and I am feeling more vibrant and energetic than I have in a long time. Also, at a regular check up with my GP I was informed that I could cease my blood pressure medication! Apparently, this was a really good day for him as he rarely gets to take people off their meds. He promptly told me I had Phil Atkinson to thank.

Maxine Townsend


Brand New Me has a great atmosphere. It is a place where anyone feels welcome and you instantly become part of a community of wonderful people and trainers that all strive to make you feel good and look great! Philip's knowledge in MP is highly extensive and he has helped me achieve amazing results without having to workout for hours upon hours.

Elly Weaver


As a new mum I was struggling to lose my baby weight and it was really affecting my self esteem. 11 weeks postpartum I met Phil and started training at Brand New Me. 9 weeks in and I had lost 9kgs, dropped 2 dress sizes, and was feeling so much better within myself and physically much stronger and leaner thanks to Phil’s dedication in training me and guiding me with my nutrition. The program fitted so well around my baby and her routines, with classes on at lunch time 3 x (2 FIRE and 1 TRX) a week - baby napped in her pram while I worked out! Couldn’t thank you enough Phil for everything 😊

Hannah Clark

Registrations & Partnerships

The BNM Nutrition Philosophy

I recently did a post showing our trainer Emma’s stunning transformation from an overweight mum of 5 to a Personal Trainer, Transformation Specialist and Nutrition Coach who competes in physique competitions and helps others live healthy lives. Whilst the overwhelming majority of comments (over 100) were positive and saw Em’s transformation as inspirational and empowering…

A Story About Living In The Moment

Peter and the Golden Thread – A Story About Living in the Moment This is the story of Peter and the Golden Thread. Peter was a young boy who could never live in the moment. When he was in school, he dreamed of being outside playing. When he was outside playing, he dreamed of his summer vacation.…

Connect With Us

Contact Us


1/21 Industrial Drive Coffs Harbour


02 6650 0062



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Brand New Me - Personal Training Coffs Harbour