Meet the Team

We are and evidence-based, body-positive, personal training studio with the knowledge, experience and tools to help men and women reach their health and fitness goals whilst falling in love with themselves.

Philip Atkinson
Philip AtkinsonOwner &
Owner and founder of Brand New Me. After going through his own transformation from over 110kg Phil has been helping people to achieve their best for over 20 years firstly as a karate instructor for 10 years and now as a fitness professional. As one of the Coffs Coast's most qualified coaches Phil now helps people transform their lives through strength training and nutrition. He believes it takes a special kind of person to be able to coach someone through a transformation. Phil brings a lot of life skills, martial arts determination, focus, training, and knowledge in nutrition to show clients a simple evidence based solution to health and fitness.

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Vaughan Carder
Vaughan CarderStrength Coach
Vaughan is one of the Coffs Coast leading Strength & Conditioning Coaches whose passion is Strongman training. Vaughan loves showing women and men jus what they are capable of achieving in their lives when they are strong and confident.. n now helps people transform their lives through strength training and nutrition. .

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Emma Knights
Emma KnightsManager/Master Trainer
Nambucca Heads
Emma is a fun loving trainer who will bring out the best in you. Emma has had her own transformation joining BNM 4 years ago as a client, At that stage Em was an overweight mum of 5 dreaming of getting on stage and competing as her mother had done when Em was a teenager. Emma has extensive knowledge in resistance training and adapting that for women and body composition. Emma loves empowering women to believe that they can do it and showing what they are capable of. Whether your goal is to compete or just look better and keep up with the family Em can help you achieve it.

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Kate Atkinson
Katherine is a qualified Nutritionist having attained her qualification with one of the world's leading evidence based Nutritionists, Martin MacDonald MSc PgCert PgDip RNutr. Being diagnosed Coeliac since 16 Katherine understands the importance of good nutrition for Ceoliac's. Katherine follows an evidence based approach to nutrition for weight loss, sports performance, and wellness.

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Tiffany Townsend
Tiffany TownsendTrainer/
Tiff has had an amazing journey. She was that girl who had tried every diet, detox, celebrity weight loss program and some you have never heard of. Having lost over 35kg by following a simple exercise and nutrition plan she now wants to help show mums what's possible when you ignore the fads and BS. Tiff never wanted her daughter to go through what she has weight wise and helps mums understand that you can prioritise yourself and it actually makes you a better mum. Tiffany has evolved into an amazing trainer, able to understand a clients struggles whilst showing them how to become the best version of themselves.

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Like to get together for a No Obligation, one on one consultation?

Please enter your details below and I will be in contact with you ASAP to organise a suitable time to see how we can help you achieve your Health & Fitness goals.


Discuss your dreams.


Determine your goals.


Achieve your goals.

$95 Value
$95 Value

Our Clients Feedback

We’ve all heard how crucial it is to set intentions, goals and targets.
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ProCoach Nutrition Coaching

Work with your own qualified Coach using the most successful online coaching program in the world!

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Over 50,000 people have lost weight without restrictive diets, calorie counting, or starving themselves -

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Find Us 2 Great Locations

Coffs Harbour

1/21 Industrial Dr, Coffs Harbour, NSW 2450

Nambucca Heads

10 Ken Howard Crs, Nambucca Heads. NSW 2448

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Real Results

Brand New Me has transformed thousands of people's lives.
See the results for yourself!


Coffs Harbour: 1/21 Industrial Dr,
Coffs Harbour, NSW 2450

Nambucca Heads: 10 Ken Howard Crs,
Nambucca Heads. NSW 2448

Contact Info

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: 02 6650 0062

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