Effective Fitness Training in Coffs Harbour

Find A Brand New You!

We all have different body shapes and sizes and because our focus is on performance instead of body weight, we get results.

We help you to transform your life with the right type of personal training, nutrition, and mindset to give you the tools to change your life permanently.

There are no mirrors, no idiots, no judgement just effective programs, highly qualified coaches that have helped hundreds of people and an awesome community to support you.

Who Is Brand New Me?

We are unlike any gym or training facility you have been to before. Brand New Me is a health and fitness studio in Coffs Harbour that focuses on how you feel and perform over how you look. We match evidence based exercise programming with nutrition catered for you, no fads or crash diets here! It's like 1 on 1 Personal Training but better, it's a community.


Judgement Free Environment

Focused on Health and Performance

Matching Strength, Performance, Recovery & Nutrition

A supportive community

Highly qualified coaches


We Aren’t Like Any Other Gym

We offer a holistic and lifestyle change for you to create long lasting change, a result you can be proud of.

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When you achieve your dreams so do we, our personal trainers are here for you every step of the way.


We’ve Been There

You’re not alone in your fitness journey, we have all started from where you are today.



Join a group of people who are passionate about the same life changing experience you are looking for.

See What Services Brand New Me Offers

How It Works

  • 1. Consultation In Office: Find out what’s been holding you back

  • 2. Work on you through exercise and nutrition guidance

  • 3. Continue to strive for greatness

1 Week FREE to experience the Brand New Me Elite Program

Join us today and in 7 days you'll be down Kilos, be Stronger, Move Better and have more Energy. You will know the right type of training and nutrition to have you looking and feeling great without starving yourself.

Brand New Me are the Game Changing Personal Trainers giving you the tools needed for a lifestyle transformation. Exercise, Nutrition and Recovery. Our mission is to help people move better and perform at their optimal ability without fad diets or exercise programs.

What you get on the Brand New Me Elite Program:

  • Unlimited workouts, strength and conditioning

  • Access to our Private Facebook Group for Nutrition and Training Tips

  • Free Seminars on Training and Nutrition

  • A Supportive Community

  • Results based program

  • Support and Accountability

1 Week FREE


Check out a few client testimonials and what they have to say about 
BRAND NEW ME Coffs Harbour personal training


Jamie walked into our community one Monday night for his first class, Metafit one of our toughest classes and gave it his all. Jamie weighed 93kg, was about to turn 50, was on medication for cholesterol, had zero flexibility, no energy, and struggled doing everyday tasks. Jamie now weighs 77kg, down 16kg!

Jamie Bertram


I have dropped two dress sizes and I am feeling more vibrant and energetic than I have in a long time. Also, at a regular check up with my GP I was informed that I could cease my blood pressure medication! Apparently, this was a really good day for him as he rarely gets to take people off their meds. He promptly told me I had Phil Atkinson to thank.

Maxine Townsend


Brand New Me has a great atmosphere. It is a place where anyone feels welcome and you instantly become part of a community of wonderful people and trainers that all strive to make you feel good and look great! Philip's knowledge in MP is highly extensive and he has helped me achieve amazing results without having to workout for hours upon hours.

Elly Weaver


As a new mum I was struggling to lose my baby weight and it was really affecting my self esteem. 11 weeks postpartum I met Phil and started training at Brand New Me. 9 weeks in and I had lost 9kgs, dropped 2 dress sizes, and was feeling so much better within myself and physically much stronger and leaner thanks to Phil’s dedication in training me and guiding me with my nutrition. The program fitted so well around my baby and her routines, with classes on at lunch time 3 x (2 FIRE and 1 TRX) a week - baby napped in her pram while I worked out! Couldn’t thank you enough Phil for everything 😊

Hannah Clark

Registrations & Partnerships

A Story About Living In The Moment

Peter and the Golden Thread – A Story About Living in the Moment This is the story of Peter and the Golden Thread. Peter was a young boy who could never live in the moment. When he was in school, he dreamed of being outside playing. When he was outside playing, he dreamed of his summer vacation.…

Money and Muscle. Both are Worth Having

Imagine you are 30 years old and have been given $100,000 in your bank account, yippee. You decide that this money is going to remain in that bank account until your retirement, you are not going to touch it. It’s just going to sit there as your nest egg.

Connect With Us

Contact Us


1/21 Industrial Drive Coffs Harbour


02 6650 0062



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Brand New Me - Personal Training Coffs Harbour